Commer Beverage works closely with dozens of beverage suppliers on a project basis to provide on trend and on target drink recipes. With this background in operations, and as Director of Beverage at TGI Friday’s, Commer has a good understanding of what is needed and works in chain accounts. As a result, he has developed hundreds of drink recipes that made it onto many chain restaurant menus.
Recipes may be targeted to a specific hospitality client based on specific direction from the supplier or from their hospitality client. In either case, drink recipes are developed utilizing the ingredients and methods that are available in that concept and fit that specific hospitality client’s needs.
For new products and line extensions, Commer can develop appropriate back of the bottles recipes for consumers and execution ready recipes for the hospitality business. Hospitality recipes are usually targeted to a general market, such as casual dining chain accounts, polished casual, or Hotel accounts. These recipes can be used as a tool for the sales team to use.
Drink development should not be a one-size-fits-all approach. Different brands and operations have different needs and capabilities. Drink development for suppliers is about creating drinks that will make menus and SELL! The process requires developing recipes that utilize consumer insights and trends to target a particular audience or niche. From a chain perspective, it is important that recipes are replicable across multiple locations in multiple geographies. Commer Beverage understands that needs and capabilities can vary by client and by situation. Commer Beverage’s ability to develop recipes with that understanding is one of the keys to success.
Seminars and Speaking
David Commer is a highly qualified speaker with a track record for assisting beverage suppliers. Commer can provide an understanding of what chain accounts are looking for from their beverage supplier partners. He will share best practices for supporting accounts as well as what constitutes a successful beverage program from an account perspective. With decades of experience on the restaurant side of the business and over a decade as a highly sought after beverage consultant, David brings a wealth of experience and knowledge of best practices to bear on the topics at hand.
Commer speaks the language and understands the pain points that operators face. He can help beverage suppliers understand and develop solutions that increase the likelihood of sales
New Product Development, Assessment and Recommendations
Commer Beverage has often dramatically reduced the time required to get a product to market by working closely with the R&D department on flavor analysis to provide direction for flavor matching or hitting the sweet spot with the target audience.